Will Burke is a veteran director and writer with over two decades of experience creating unforgettable comedy and branded content. For nearly 20 years, he has been a creative force at Jimmy Kimmel Live! on ABC — writing, directing, and performing in thousands of sketches with Hollywood’s biggest names, from Matt Damon and Ben Affleck to Dr. Dre and Eminem, from Oprah Winfrey to President Obama.
As a commercial director, Burke has collaborated with dozens of major brands, including McDonald’s, Expedia, Geico, Nissan, Lipton, Tostitos, Pringles, Don Julio, Heineken, VRBO, Airbnb, Facebook/Meta, and many more. He has a proven ability to deliver campaigns that are cinematic, funny, and highly shareable — whether it’s a $900K Super Bowl activation for Pringles or a viral campaign for McDonald’s or an artfully disguised product placement integration within a hit Formula1 documentary-style comedy piece.
Burke’s trademark is blending comedy with big visual storytelling. He knows how to pull inspired performances from A-list talent while ensuring brand messages land with clarity and impact. With his late-night pedigree and commercial expertise, Burke brings the perfect mix of discipline, humor, and scale to ambitious campaigns. Will hails from the Boston area and graduated cum laude from Harvard.